Simon Sinek wrote the powerful book Start With Why. With it he explains how to inspire with ideas. The concepts in the book talk about how to get people to follow one’s idea. From there you develop a purpose in the work you do.
In the Power of Who Bob Beaudine writes about the power of who you know in your network to help you reach your career goals. The people around you can have a ripple effect in their own networks and interactions that can help you.
We can be comfortable answering our what. What we do for a living, what our work is, what is going on in our careers. This is usually identifiable and can be explained in clear terms.
Then there is our where. Where do you want to be three years from now or five years from now. Where do you actually want to work: your current location or relocate somewhere new.
We come to your How. By what means do you accomplish the other aspects. This usually rests with your skills. Skills are usually divided into two areas: your hard skills and soft skills. Hard skills are the technical qualifications you possess to do your job. Soft skills are those intangibles like interpersonal communication that are hard to measure.
As you develop your Linkedin profile it is relatively straightforward to identify your hard skills. You can describe your ability to read spread sheets and programming languages you know. Soft skills may be a different matter but are still important. Here is where you can include them in your Linkedin profile.
Your summary is a great place to tell the story of who you are and who you can help. It also the ideal place to say how you can help your target audience. People who you want to see your profile get a little extra about you.
Maybe you take a consultative approach in your position in sales that builds trust in potential clients but also helps people understand the brand you represent. Mention this in your summary. Are you able to take complex terms and communicate them in simpler terms anyone can understand? Write about it in the summary.
Your experience section shows the achievements you have made in your career. You broke records selling X amount of widgets in a particular quarter. You brought in a certain amount of revenue for your company.
But how did you achieve these things? You took an active part of a team where you collaborated to meet goals and milestones for the organization. Reference this so people can see not only the goals you accomplished but the actions you did to achieve them.
Since we are talking about skills why not put them in your skills section of the profile. Skills like:
Of course you need to balance this with the realization that you can only display ten skills at a time to be visible. Use soft skills that you want to be identified with but balance them with the important hard skills in line with your brand.
Giving just the hard skills can make you look like Joe Friday of Dragnet fame asking for ‘just the facts”. Your Linkedin profile is there to tell your full story. Including your soft skills takes off the hard edges and gives a human aspect. Like a captcha asking if you are a robot, soft skills can show you are not.